The Riveria is centred on the port of Genoa, which divides it into two main sections: the Riviera di Ponente, extending westwards from Genoa to the French border; and the Riviera di Levante between Genoa and Capo Corva. It is famous for its particularly mild climate which, together with the charm of its old fishing ports and the beauty of its landscape, has made it a popular destination for travellers and tourists since the time of Byron and Shelley.
Many villages and towns in the area are internationally known, such as Portofino, Bordighera, Lerici, and the Cinque Terre. The part of the Riviera di Ponente centered on Savona, is called the "Riviera delle Palme" (the Riviera of palms); the part centered on Sanremo, is called the "Riviera dei Fiori" flower's riviera , after the long-established flower growing industry